Michaela Baer is Director of Products at Reliq Health Technologies. Prior to joining Reliq, Michaela founded Function UX, a consultancy and product design firm, where she worked on multiple design projects, including Quartz Tracker, a SMART goal setting application for iOS. Michaela is particularly interested in examining the role of technology in patient self-management and advocacy and the roles of gamification in patient resources.

She holds a BFA from Emily Carr University and has co-organized several healthcare-related hackathons and health-related community events.